With 6,300 hotels worldwide, Choice Hotels is an American group with a global presence. With some of these hotels located in Europe, the group needed to communicate about the brand at Europe’s largest trade show: IHIF.
Experienced at the exhibition venue, UOVO designed, created, and set up the Choice stand based on a mood board inspired by the brand’s charter and adapted to the chosen location.
- Choice Hotels
- Hotels
- IHIF
- from 15 to 17 april 2024
- Berlin,GERMANY
- 15m2
- Stand
- choicehotels.com
With touches of strong colors and graphic materials, we created a reception area and a discussion zone while respecting the visual universe of the brand.
In its setting of colors and wood, we brought a touch of dynamism, a natural accent, which made the stand a success.
