In 1925, two Belgian industrialists, Armand Desaegher and Octave Aubecq, met at a trade show. They decide to mix their expertise, the first specialist in enamelling, the second expert in cast iron molding, to create the house Le Creuset. It was born just after the realization of a prototype of a functional cocotte.
Then, the two designers built a foundry in the village of Fresnoy-le-Grand, 2 hours north of Paris.
- Le Creuset
- Cooking accessories
- Communication + Packaging
- lecreuset.com
- © Alan Ducarre
Inspired by the fiery orange color of molten cast iron, the first enamel color, the volcanic, became the brand’s signature shade.
Raymond Loewy, famous French designer, designed the 1958 Coquelle and modernized the traditional Le Creuset round cocotte to respond to the post-war trend for minimalist designs.
In the 1960s, Le Creuset introduced the color Yellow Elysée, enthusiastically welcomed by Marilyn Monroe in particular, and a blue appreciated by Elizabeth David, British culinary influencer of the 1950s.
Our assignments for Le Creuset are mainly on the popular packaging and their product booklet.
We also produced the product photos for the communication materials.
