A creative agency founded in 2002, UOVO operates in the various fields of global design, from communication to commercial layout.
The decision of a graphic redesign for a company is always taken with great caution. Costs, loss of customer bearings, fear of change, poor understanding of one’s identity by employees and customers…
For a communication agency, it is also a showcase that illustrates its creativity and its ability to communicate. The decision is sometimes hard to make, but the company must evolve with the times.
This will be the challenge of the graphic redesign for UOVO.
The first step will be the specifications book.
It makes it possible to study the context of the company, its desires for evolution and the wishes commercial directions. It punctuates the entire project with one of the key words or phrases that will serve as a guiding thread for the brand universe and its market’s positioning.